Semiotics
Representation is the way people, groups, cultural ideas,
are shown by the media.
Mediation is the process where media institutions are the go
between, they select and organise material for their audience.
The problems with mediated reality:
False expectations
Could be completely made up
Could be completely made up
Denotes- literal meaning of a sign
Connotes- interpreted meaning of a sign
Iconic- work through resemblance
Symbolic- learned
Indexial- casual link
Signs are ploysemic.
E.g. the character from Star Trek “Spock”’s ears. (as a
polysemic sign)
Iconic- the difference between Spock and humans
Symbolic- Spock's nature, intelligence, and logic
Indexical- the fact
that Spock has a mixed parentage (human + alien) (human ears with a difference)
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